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Campaign Tales: UCLA Library Campaign Literature Archive

Mud-slinging has always been part of politics, as these old promotions show.

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By Sean Brenner

Published Oct 1, 2008 7:00 AM


The Campaign Literature Archive from the UCLA Library was created in 1920 and captured materials often overlooked by traditional library collections. These pieces give a peek back in time at the language and images used to promote issues of the day.


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1924 A Progressive Party pamphlet depicted Republican Calvin Coolidge and Democrat John Davis as corporate puppets.



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1936 Despite this anti-New Deal flier, Franklin Roosevelt captured the largest Electoral College landslide in U.S. history.



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1956 Dwight Eisenhower defeated challenger Adlai Stevenson for the second straight election.



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1960 His election opponent was Richard Nixon, but a John Kennedy poster depicted communism as the enemy.



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1980 Ronald Reagan took the White House with a decisive defeat of incumbent Jimmy Carter.



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1996 Bill Clinton was the first Democrat to win a second term since Franklin Roosevelt.

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